CONQUER
A mobile application that allows retirees to achieve their deferred goals.
OBJECTIVE
Design and develop a customized mobile application that caters to the unique requirements of retirees as they embark on a new phase of their lives. This encompasses a distinct brand identity and the creation of an engaging user experience for the target audience.
BEHIND CONQUER
Conquer inspires and encourages retirees to embrace life to the fullest and fulfill their postponed aspirations. The mobile application serves as a guiding companion, providing tailored recommendations for activities while fostering community engagement throughout their journey.
TOOLS
Figma, InDesign, Illustrator
UNDERSTANDING USERS
Conducting various forms of research and interviewing with retirees and those soon to be retired allowed me to gain a better understanding in order to help identify needs when crafting the app experience.
Creating user flows tailored to each individuals experience assisted in identifying specific user journeys that addressed the needs identified during interviews.
BRAND MARK
MOBILE APPLICATION
A calendar on the main home screen allows users see their scheduled activities as well as giving easy access to details about the activity.
This also provides a helpful reminder upon entering the app about upcoming events.
PERSONALIZATION
The user profile allows them to change their interests for their suggested activities and see their various achievements, as well as viewing the app in either dark or light mode based on the individuals preferences.
While browsing suggested or local activities, it allows them to efficiently add a particular event to their saved goals or start planning immediately to add to their calendar.
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COMMUNITY ENGAGEMENT
A primary fear in many future and current retirees is loss of connection and community.
Integrating a community feature allows the users to experience events with others while continuing to connect with new people.
