BEAT FINANCIAL
Financial plans for you, one beat at a time.
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/efb33ce2-28c0-4f68-9941-d18f840a77e8_rw_3840.png?h=5a8872304194c10e5260db56f4935401)
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OBJECTIVE
Understand musicians financial needs and desires in order to create a brand manual that reflects the values and spirit of the brand in its function, layout, and design decisions while evoking the aesthetics and spirit of the brand.
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TOOLS
Figma, InDesign, Illustrator, Photoshop
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/598a5923-c91b-4ac7-ac7e-8c5c74a5341b_rw_1920.png?h=e936f5fa99428689d9ace7a42bff4280)
Throughout my research and interviewing with Ryan, he noted how important trust is within a client/advisor relationship. Many people can be hesitant when sharing finances, so promoting a welcoming and trustful energy was key in the creation of the brand.
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CRAFTING THE BRAND
Creating a brand mark that reflects Beat Financials attitude was important to reflect the connection to the audience and make it easily recognizable.
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/cc4e238a-5f4a-4e04-aae8-3a29bb4e146f_rw_1920.png?h=8be0a2ab1f90482202c4a2e15074c594)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/256ec6c7-56a8-4e1f-80c1-1b837709dead_rw_3840.png?h=c0bac97ab71b7a8a5971672519235fac)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/db642ea5-4a1c-451f-814b-a1eeeade69fd_rw_1920.png?h=047cfea2f0acac8a8ec1029e66706021)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/26f7b110-c592-46b6-baa7-70bdeab51281_rw_1920.png?h=2be55bb38979370a9b47e2426c11ae11)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/51ed4420-3735-41c7-8673-1f627badc3fd_rw_1920.png?h=1ba6b4d6f449c98b031c7758f17e145f)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/47665130-144d-4144-ad9e-2141169b9b67_rw_1920.png?h=cf20d922687a5ef6b9e331664916b66d)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/f59f8511-898f-4358-9422-0f3080f7cc1c_rw_1920.png?h=ef5935aba56379da2b963f4bb10d9482)
Beat Financial aims to focus on client relationships while advancing their financial interests. It was created to be encouraging to any new client who joins the Beat family.
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/2359a1a7-0f0f-40ad-b499-76d7bdfd709d_rw_1920.png?h=7b2d636cb03735d905781034ba530266)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/d8a933dc-be5c-4d92-a214-037739a14b71_rw_1920.png?h=3e82b961beb66d8a05e3c40a0ca8e358)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/9410c9ad-e03e-4522-ae99-b8fec08685ef_rw_1920.png?h=9d9388f75fa4482b4fe120e528801027)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/09ec4ad0-d167-4acf-b410-7ca870a499df_rw_1920.png?h=e5f65d8a223248da3a25eee6fbe22d60)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/370f8778-84b8-4d2e-9794-f315b8c5f3fa_rw_1920.png?h=482841486a6e1756c0d608322e6a2202)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/b592007b-65b7-4211-901e-bc8e3c686f2e_rw_1920.png?h=ac88399acb83975b1bd4e5372379acce)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/f8ded555-bf53-4185-8430-a63b58e75b2d_rw_1920.png?h=d8382824e9c7a5d55b02e433b4973b95)
EXTENSION
Along with the social media and website, new and recurring clients are met with business cards and mailed updates to keep in touch for further assistance.
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![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/265c5cdb-3ed4-423e-bc2a-e84c3b497c44_rw_1920.png?h=f081b27f5c6f2352e71bda173ad67332)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/06cace19-ac40-4110-acc0-e0d716d8148c_rw_3840.png?h=a99c2b77e35e5723a2ef0f4ef66257b0)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/2bd5de56-3e34-48fa-ada8-d1dddabbdb46_rw_3840.png?h=938123bfdfa7cbbb48a91e7c278de5d7)
![](https://cdn.myportfolio.com/f41678e5-c878-4f00-9aa7-506fb47f3db2/900f38fa-df2d-4046-a32a-8b0b9146f29d_rw_1920.png?h=ac27f1ee6cad7225e39f45a80c09adc2)