BEAT FINANCIAL
Financial plans for you, one beat at a time.
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OBJECTIVE
Understand musicians financial needs and desires in order to create a brand manual that reflects the values and spirit of the brand in its function, layout, and design decisions while evoking the aesthetics and spirit of the brand.
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TOOLS
Figma, InDesign, Illustrator, Photoshop
Throughout my research and interviewing with Ryan, he noted how important trust is within a client/advisor relationship. Many people can be hesitant when sharing finances, so promoting a welcoming and trustful energy was key in the creation of the brand.
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CRAFTING THE BRAND
Creating a brand mark that reflects Beat Financials attitude was important to reflect the connection to the audience and make it easily recognizable.
Beat Financial aims to focus on client relationships while advancing their financial interests. It was created to be encouraging to any new client who joins the Beat family.
EXTENSION
Along with the social media and website, new and recurring clients are met with business cards and mailed updates to keep in touch for further assistance.
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