ELEVATEU
An on campus organization that directs students to wellness resources.
OBJECTIVE
Sustain the previously established brand while upholding brand standards through initiatives such as refreshing photography, concepting and developing an orientation video, and promoting the spring event.
TOOLS
Figma, iMovie, SvGator, Adobe Audition, InDesign
WELLNESS SCAVENGER HUNT
We created promotional materials, including horizontal and digital animated signage, flyers, and social media posts to be shared to promote the event on campus. We stationed each of the stand up wellness posters around various areas on campus to encourage students to explore while getting educated on various forms of wellness resources.
UPDATED PHOTOGRAPHY
In collaboration with the on campus photographer, Bill Bitzinger, we were able to creative direct and plan out specific shots around campus to adhere to each of the 8 wellness dimensions in ElevateU.
ORIENTATION VIDEO
SHOT PLANNING & STORYBOARDING
We worked through variations of storyboard concepts and iterations, as well as planned out video shots around campus that we would need to record to later incorporate into the video.
ANIMATIONS & DEVELOPMENT
Working primarily in iMovie, we combined our music and narrative audios with our video shots. We also worked to create animations to incorporate throughout the video in different sections.
