SCRAMBLE
A breakfast bowl restaurant experience.
OBJECTIVE
Construct a hypothetical breakfast bowl restaurant that creates a memorable experience. This restaurant must encapsulate the brand personality throughout each aspect of the experience.
BEHIND SCRAMBLE
This unique bowl restaurant creates an easy solution to peoples busy lives. With the focus on quality and ensuring a fast process, Scramble allows customers to get a healthy breakfast with a quick turnaround.
TOOLS
Figma, InDesign, Illustrator
UNDERSTANDING USERS
According to the 2021 systematic review by the National Library of Medicine, 14 observational studies found that those who eat breakfast seven times per week have a reduced risk for heart disease, diabetes, obesity, high blood pressure, and stroke.
Scrambles customers, like Jackson, are primarily residents of the Chicago area with busy lifestyles. They often find themselves with little time to find quality meals that fit it in with their morning routine.
VISUAL EXPLORATION
CONCEPT
The brand accentuates the breakfast bowl shape in the mark to align with the type of cuisine it offers. Along with the bowl representation, the design system embodies the concept of swift, efficient service condensed into three simple steps: order, grab, go.
SYSTEM
PROMOTIONAL SIGNAGE
Mobile ordering ahead of time is key in ensuring a fast process. With an easy three step system, customers are able to maximize their time whether ordering from the web or mobile application.
STOREFRONT
